

Influencers Cricket League
Project Details

THE LEAGUE THAT
BROKE THE INTERNET.
The Influencers Cricket League brought together 120 of Pakistan's biggest social media influencers across 8 city-based teams - competing in front of a packed stadium of 30,000 people per match and millions watching online. Plannerz Media managed every single detail from concept to the last wicket.
8 CITIES. 8 TEAMS.
ONE CHAMPION.


Faisalabad

Islamabad

Gujranwala

Gujrat

Multan

Sialkot

Karachi
THE FACES THAT
LED EVERY TEAM.

Rajab Butt
15M+ Followers

Maan Dogar
1.5M+ Followers

Nadeem Mubarak
14M+ Followers

Sid Mr Rapper
15M+ Followers

Usman Virk
1.3M+ Followers

Haris Ali
9M+ Followers

Zaraq Nazir
5.5M+ Followers

Nadir Ali
8M+ Followers
Jinnah Cricket Stadium, Gujranwala

official Youtube Channel of ICL

WE OPENED BIG.
WE CLOSED BIGGER.

Arif Lohar

Abrar Ul Haq
HOW WE MADE
PAKISTAN NOTICE.
Digital Strategy
- ✦Brand association with influencers
- ✦International recognition
- ✦Female celebrities as brand ambassadors
- ✦Top influencers promoting the league
- ✦Digital strong brand campaigns
On-Ground Strategy
- ✦Billboards & streamers
- ✦Ground branding
- ✦Electronic media
- ✦Print media
- ✦Social media advertising
THIS IS WHAT
WE TOOK CARE OF.
League Concept & Proposal
Team Formation & Branding
Captain Signing & Management
Venue Booking & Management
Opening Ceremony — Arif Lohar
Closing Ceremony — Abrar ul Haq
On-Ground Branding
Boundary Boards & LED Screens
Billboard Marketing
Social Media Campaigns
Influencer Management
Photography & Videography
Trophy & Awards Ceremony
VIP & Guest Management
Some Glimpse of ICL

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STRAIGHT FROM RAJAB BUTT
YOU MIGHT LIKE
THESE TOO.
WANT TO ORGANIZE YOUR OWN CRICKET LEAGUE?
Tell us your idea. We will tell you exactly how to make it happen.
Gulberg Greens, Islamabad, Pakistan



