Modern Cash & Carry

Frank Khalid is a British-Pakistani entrepreneur who built a multi-million pound business empire starting from nothing. At just 16 years old he started his first business - and never stopped building. Today he owns Elbrook Cash & Carry, the famous celebrity restaurant Chak89 in London, West London Film Studios and multiple businesses across the UK and Pakistan.

A winner of the OBE, Entrepreneur of the Year, Curry King of the Year and the Lifetime Achievement Award - with 4.4M+ Instagram followers and a business empire worth hundreds of millions - Frank Khalid is one of the most respected British-Pakistani personalities in the world today.

Jannat Mirza is Pakistan's biggest social media star - the first Pakistani personality ever to hit 25 million followers on TikTok and over 6 million on Instagram. She visited Modern Cash & Carry on opening night, shot videos inside the store and shared them with her millions of followers - giving the brand instant reach that no billboard or TV ad could ever match.

To close the night in the most iconic way possible - Plannerz Media arranged a live performance by the legendary Arif Lohar. The crowd sang along to every word. The city of Hasilpur had never experienced anything like it. And Modern Cash & Carry became the most talked about store opening Pakistan had seen in years.